EA Sports Is Hoping To Extend Its Player Base With Improved Business Models

EA Sports is looking to reach 500 million players by 2026.

EA Sports stay the staple of sports entertainment within the gaming realm, expressing ongoing franchises from FIFA to Madden NFL.

Despite embedding themselves as a dominant presence of their respective box, EA Sports are hoping to increase their player base even further as they development into the decade.

Read More: FIFA 22 Ultimate Team: Release Date, ICONs, Heroes, Game Modes, Rumours, Leaks & Everything You Need to Know

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EA Sports Is Hoping To Extend Its Player Base With Improved Business Models

EA Sports General Manager, Daryl Holt spoke to Axios about the way forward for sports gaming, expressing their interest in attaining more customers within the subsequent 5 years.

Holt indicated that the company is hoping to building up its present player base of 230 million players to 500 million players by 2026. To achieve this, they're taking a look to bolster their presence within the present entrepreneurial marketplace:

The growth will involve new business models, new geographies, and a sustained offering of sports gaming content material to players around the clock.

With those new models, Holt signifies that drawing close titles will focal point on making improvements to co-op alternatives:

We're developing very a lot a social side and social networks inside of our video games.

Holt also mentions how the corporate is making an investment more on sharpening their upcoming productions, following unsatisfactory feedback from final year's Madden, citing that there is:

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a accountability for us to deal with craftsmanship in relation to bugs or any problems with instability

Following Konami's fresh announcement of the live-service eFootball, EA Sports are said to be monitoring how this business style will evolve and change into more apparent in sports gaming:

I think it is an evolution that is taking place across the gaming industry in different ways. How we liberate the massive beat of sports into that form of a carrier, I feel we're going to see over the course of the longer term.

The rest of 2022 will see EA Sports host various titles including Madden NFL 22, FIFA 22, and a brand new PGA Tour, as the company slowly transitions into next-generation gaming.

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